Success in real estate is as much about good marketing as it is about having the perfect portfolio of properties. Consumers have many options to consider when searching for real estate. It’s essential that real estate agents use smart tactics to catch the attention of potential buyers. Written descriptions and traditional photos can only do so much. Pinnacle Real Estate Marketing has advanced tactics that will make your property stand out. Here are four unique ways to promote your real estate with high-quality imagery.
For many years, aerial photography of a property was prohibitively expensive. Not only did you need to get someone with a helicopter, but you also needed a trained photographer who can produce high-imagery while in motion. This combination of skills meant that aerial photography wasn’t used on every project. However, drones have made it inexpensive for any seller to get aerial photos of their property. Furthermore, drones can get in closer than a helicopter or the satellite view on Google Earth, so the images are of much higher quality. Pinnacle Real Estate Marketing can provide affordable aerial drone photos and videos for sellers.
When listing a property for sale or lease, it’s vital to give potential buyers all the information they need to make a decision. Many real estate agents use floor plan documents, so interested parties can know everything there is to know about a building’s design. 2D floor plans are fine and get the job done, but Pinnacle Real Estate Marketing can take it a step farther. Our team can create 3D floor plans that make it easy for anyone to visualize the property and its features. And because they look more beautiful than traditional blueprints, 3D floor plans will capture the attention of someone scrolling through various listings.
Most real estate photos are taken during bright days, so the building is clear in the image. However, so properties have features that are best seen at night, such as slick exterior lighting features. Similarly, a property may be nestled in such a way that it’s beautiful in the sunset. Pinnacle Real Estate Marketing excels at these twilight and sunset photos. The images will accent the beauty of the property without leaving things too dark to see. Photos taken with limited light can be tricky to pull off, which is why sellers should look for experts like us.
Consumers in the real estate market expect online offerings to be more robust than in the past. It takes more than a few photos and a quick description to get the attention of shoppers. Using marketing tools that save time makes it more likely that your property will get the attention you want. Virtual tours and walkthrough videos are an excellent way to entice potential buyers before they make a trip to the property. Pinnacle Real Estate Marketing can produce 3D walkthrough tours for platforms like Zillow and more. Using virtual walkthroughs ensures you get more qualified leads because people have a better idea of the features and look of the property.
If you’re ready to take your real estate marketing to the next level, Pinnacle is here to help. We have a wide range of services that can help sellers get the best price for their property and make a deal more quickly. Send us a message online to discuss ways Pinnacle Real Estate Marketing can increase exposure for your property.